Lead generation
Help finding and reaching suitable prospects, set up as its own piece of work.
What it includes
You already have something good to sell and want more of the right conversations. Scope, channels, tools, costs and who does what are agreed before anything is sold.
- Prospect targeting and research
- Outbound campaign support
What we will not do
We do not promise appointments, replies or revenue. The founder of IronYeti Media has previous experience in lead generation, and we will explain what that does and does not tell you about your situation.
Nothing is sold until the campaign scope, channels, tools, costs and who does what are written down and agreed.
How we deliver it
What we do, then what you receive, for this service. The same four steps apply to every service.
- 1
Discover
Find the right problem
What we do
Review who your best customers are, who is likely to need you and how people reach you today.
What you receive
A target profile and an agreed outreach scope.
- 2
Build
Put the solution in place
What we do
Prepare the outreach: the prospect list, the message and the channels, for your approval.
What you receive
Outreach you can review and approve, with agreed checks.
- 3
Climb
Put it to use
What we do
Launch the scoped campaign once you have approved it.
What you receive
A live campaign, clear responsibilities and next steps.
- 4
Ascend
Learn what to improve
What we do
Review what came back and recommend whether to adjust the approach.
What you receive
An agreed review, or a separately scoped next campaign.
Ongoing support and optimisation are separate. They are included only if they are written into the agreed scope.
Straight answers
What does lead generation mean here?
Help finding and reaching suitable prospects: targeting, research and outbound campaign support, set up as its own piece of work.
Do I need a website from you first?
No. We look at where a prospect would land and tell you honestly if that needs fixing first. You can choose to fix it with us or not.
Can you promise leads?
No, and be careful of anyone who does. We can build and test carefully and measure the outcomes we agree on.
Who does what?
Scope, channels, tools, costs and who does what are agreed in writing before anything is sold.
Is paid advertising included?
No. Paid advertising and ongoing SEO campaigns are not part of what we do.