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How a project runs, step by step

Every project follows the same path, whether it is a website, a scoped outreach campaign or a follow-up setup. You always know what happens next and what we need from you.

Four steps

How we deliver it

What we do, then what you receive. Choose a service to see its wording.

  1. 1

    Discover

    Find the right problem

    What we do

    Review the business, customer and current journey.

    What you receive

    An agreed priority, scope and measurement plan.

  2. 2

    Build

    Put the solution in place

    What we do

    Create or configure the specific service you bought.

    What you receive

    Reviewable work and agreed acceptance checks.

  3. 3

    Climb

    Put it to use

    What we do

    Test and hand over, or launch the scoped campaign after approval.

    What you receive

    A working deliverable, clear responsibilities and next steps.

  4. 4

    Ascend

    Learn what to improve

    What we do

    Review the evidence available and recommend the next useful change.

    What you receive

    An agreed review, or a separately scoped improvement plan.

Ongoing support and optimisation are separate. They are included only if they are written into the agreed scope.

What happens, in order

  1. 1

    Discovery

    We talk through your goal, your customers and what you already have. We ask what is working and what is getting in the way.

  2. 2

    Scope

    We write down what will be built, what will not, what we need from you, and how revisions work. You agree it before work starts.

  3. 3

    Assets

    You send what we need: logo and brand files, photos, copy, and access to the tools involved. Anything you do not own the rights to, we do not use.

  4. 4

    Review before the build

    You see the design, the messaging or the outreach plan before anything is built or sent. You give feedback within the agreed rounds.

  5. 5

    Build

    We build or configure what was agreed, whether that is pages and forms, an outreach campaign or a follow-up setup, and keep you updated.

  6. 6

    Testing

    We test what we built, on phones and computers where that applies, and check that enquiries arrive where they should.

  7. 7

    Launch

    We switch it on, after your approval, and watch the first days for problems. For a website that includes connecting your domain.

  8. 8

    Handover

    You get access to everything and a plain explanation of how it works. Ongoing support or improvements happen only if we agreed them.

After launch

Support and improvement only when agreed

A project ends with a handover. Ongoing support, changes and optimisation are included only if we agreed them in the scope, and we say exactly what they cover. If you want help measuring and improving afterwards, we can set that up as a separate arrangement.