Different businesses, different first steps
Choose your industry to explore a normal working week, what customers may need, and where we could help.
Industries we work with
Builders, contractors, installers, remodelers, landscaping and forestry.
Example situation
You’re on a job when an enquiry comes in. By the time you can reply, you may still need the job details, location and photos before deciding whether it is a fit.
A possible sticking point: Repeated calls and scattered messages can turn a straightforward enquiry into extra admin.
See the whole pictureGyms, studios and martial arts schools.
Example situation
A first-timer wonders if they will fit in, cannot tell which class to try, and never walks in.
A possible sticking point: The same beginner questions arrive by text, DM and phone, and each needs a personal reply.
See the whole pictureBody shops, detailers and independent garages.
Example situation
Someone has just had an accident, is stressed, and wants to know what happens next. Your site does not say.
A possible sticking point: Estimates cannot start until the right photos and details arrive.
See the whole pictureBarbers, hair and beauty studios.
Example situation
A client decides to book at 10pm. Your site is hard to use on a phone, so they message instead, or go elsewhere.
A possible sticking point: Bookings, prices and hours live in too many places.
See the whole pictureRental businesses, event hire and event services.
Example situation
Someone is planning an event and wants to know if your date is free. They ask three businesses and book the first to answer.
A possible sticking point: Every enquiry needs a date check and a back-and-forth before a quote.
See the whole pictureBreweries, taprooms and restaurants.
Example situation
Someone searches for tonight's hours and the menu, finds an old photo of a PDF, and picks somewhere else.
A possible sticking point: Menus, hours and events change often and live in several places.
See the whole picturePhotographers, consultants, coaches and small agencies.
Example situation
A prospective client sees your work but cannot tell what you offer or how to start, so they leave.
A possible sticking point: Vague enquiries need several emails before you know if it is a fit.
See the whole picture
Illustrative examples, not client results.
On every industry page
- 1 · Your weekA normal week in your shoes
- 2 · What customers needWhat people look for, where they may hesitate, and how they could enquire
- 3 · How we could helpPossible starting points, shaped around what we learn about your business
Don’t see your industry? Tell us what your business does and what you want to improve. We will say honestly whether we are the right people for it.
Tell us about your business